Necessary Ananke is a sophisticated brand that entwines style and tradition with high technology and elegant designs. The company was founded in China in March 2019, and has its headquarter in London,GB. We design, produce and sell stylish garments that combine with comfortability. 

The name "Ananke" comes from the ancient Greek goodess, who is the primordial goddess of "necessity, compulsion, and inevitability", as well as the original of the word "Necessity". she was customarily depicted as holding a spindle, which represents the delicate craftsmanship and quality of the brand's designs. She had figures of both human and serpent, which represent the glory and beauty of the designs. 

The brand associates with elite designers who studied in top design universities and worked with Haute Couture brands. They combine unique insights of fashion design and ensure the brand’s clear and distinctive identity.